With some high-priced fancy coffee cafe on seemingly every corner these days, perhaps it's for something different -- why not start a chain of java shops that sell cheap, terrible dreck? Why spend a lot of money to get that caffeine jolt every morning? Not only could people save big bucks, but they'd also take a certain pride in their ability to down the noxious brew. AWFUL JOE, that's what the place could be called. I can imagine TV commercials with customers bragging about how they've just had the worst cup of coffee in the world AND got change back from their dollar. Maybe the could sell stale pastries too. Yeah, AWFUL JOE -- think about it!
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